mericana—the nation’s people and pastimes—is captured with a fresh grace by this Arizona-based painter and digital artist who hails from back East. Sixties cars, Art Deco hotels, diners, carnivals, neon signage, and landscapes, along with honest portrayals of the folks who people them, benefit by De Luz’s warm palette and soft but graphic style via gouache, acrylics, and digital techniques. This talent has been useful in beverage labeling and product identities, as well. Ad agency staff experience and publishing projects in Boston contribute to the artist’s ability to collaborate with art directors using time-tested skills in conceptualization, drawing, storyboarding, and lettering. The background includes ownership and management of a print/copy/design firm.
De Luz enjoys the rich beauty of Sedona with his wife, two daughters, and two sons.